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Common Mistakes Small Businesses Make and How to Avoid Them
Unfortunately very few start up businesses make it beyond their 3rd year. Failure is usually down to a number of clearly identifiable mistakes, which if small business owners are aware of, can increase their chances of survival.

Twelve Tips to Make 'Moments of Truth" Count
If you care about your image in the marketplace, this article is for you. I don’t mean graphic image…I mean the impressions and perceptions people hold about you and your organization, based on how they’ve been treated or what they’ve heard about you from others. Building sustainable relationships with your target market is as much about actively attending to the market’s experience of your firm, as it is about other parts of marketing that are more obvious.

The Fundementals of Marketing
In this section, we will identify Marketing fundementals that will help you develop your Marketing plan.


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Mail-List SourceBook Magazine COVER PAGE Issue V-4653


Mail-List SourceBook Magazine COVER Page

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